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After trolling teasing the public for the past month or so, Proton’s new concept car series - “EMAS” - was finally unveiled at the International Geneva Motor Show 2010 earlier today. The new concept cars are the result of design and technical collaboration between the national car maker, Lotus and renowned design house, Italdesign Giugiaro of Italy.

While the word “EMAS” actually means gold in Bahasa Malaysia, Proton EMAS Concepts has no direct relations with the precious metal. Instead, the word stands for Eco Mobility Advanced Solution, which describes the philosophy behind Proton EMAS Concept Cars’ designs.

First of all, they are designed as compact cars with an aim to have passenger room that are as roomy as SUVs. The cars also utilize a serial hybrid plug-in drive system developed by Lotus Engineering to make them friendlier to the environment, hence the word “Eco” in the series name. Other features of Proton EMAS series includes:

- Innovative interior space: Customizable & spacious

- Hi-tech multifunction display: Interactive & user friendly

- Fuel efficient styling: Low drag through sleek silhouette

- Safe: Excellent all round visibility via panoramic glass + LED clusters

- Compact exterior: Ease of manoeuvrability & practical

Proton EMAS Concept Cars comes in three variations: five-door four-seater hatchback “EMAS” for comfort driving, a three-door five-seater hatchback “EMAS Country” for country driving, and a three-door 3+1 plus-seater “EMAS3” for city driving.

We have no idea when will the Proton EMAS series be available to public as production cars but for the meantime, you are welcome to droll over their pictures, right after the break. However, if you prefer technical numbers or requires further information about them, head on to Proton Concepts official website (http://www.protonconcepts.com) for the full blown details.

[source: Proton Concepts]