Tuesday, April 20, 2010

PostHeaderIcon Augmented Reality Help Buyers Preview Their Legos


While the illustrations on Lego box usually able to describe its content very well, nothing beats seeing them as a finished product. The problem is that retailers usually have tons of Lego sets around and it is quite impossible to build samples for each of them. Soon, this problem would be a thing of the past with the help of augmented reality technology.
Through a system called Lego Digital Box - co-developed by Lego Digital Systems and metaio (who also responsible for the  Adidas Originals AR Game Pak), all customers got to do is put the Lego box in front of the kiosk’s camera and voila, the animated representation of the finished Lego set is shown on the screen. Lego has already started to deploy the AR kiosk to all Lego stores worldwide, so we are definitely going to see this at local Lego retailers very-very soon.
Check it out in action right after the break.

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