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In the world of Anti-virus solutions, relative minnows Kaspersky have been steadily gathering pace. With their famous ass-kicking star spokesperson by their side, no virus out there is safe from the Kaspersky and Segway-riding Jackie Chan combo. In this day and age, internet security is about more than just antivirus software and not downloading suspicious attachments, it’s also about avoiding “Digital Pollution”.

In a “talk show” and product launch held at the Royale Chulan Hotel yesterday, Kaspersky spared no expense to drill into our heads the dangers of the Internet. Lets just say, with all that I was told could happen on the net, I am hesitant to ever launch my browser again.

More after the jump

All jokes aside, the threat of cyber-bullying, "naughty sites" and identity fraud are out there. The age at which kids these days are being exposed to the Internet is gradually becoming younger. The Internet is a dangerous place not just for minors, but also for technologically un-savvy adults as well. 

Enter Kaspersky Pure, Kaspersky Labs’ integrated solution to protect your family from the big bad Internet. Covering a broad spectrum of uses, such as Parental Control centre for knowing exactly who your kids are talking to, to a password manager for those hard to remember alpha-numeric-symbol ridden passwords. Also included is the usual slew of Antivirus and Internet Security suites, making Kaspersky Pure a true one-size-fits-all solution for any household.

Kaspersky Pure also comes with a privilege card, for those who don’t have enough to fit into your wallets already. This entitles the bearer to express support services through a dedicated phone number, rebates on purchases in Low Yat Plaza and invitations to exclusive events. The only benefit missing from this would be the lack of a Jackie Chan feature, or perhaps that’s what the express support service is, straight down your dedicated line, kicking the intruder to your network in the face.

All in all, Kaspersky Pure is not a bad product in theory, if we got to see more of a in-depth demo of the product features, rather than videos of how many ways we can be screwed over on the internet, I’d have more to talk about. If I didn’t own a Mac (No Mac support) and had a family of internet-addicted miscreants, I would seriously consider this important piece of software.

Kaspersky Pure is available today from RM260 for single users and RM330 for three users. For more information, visit www.kaspersky.com.my