Tuesday, October 19, 2010
Samsung NX100 Gets The OK GO In Malaysia
Posted by
Bumtion Network
Remember that Mirrorless Interchangeable Lens Camera Samsung announced a
while back? The NX100, which is a slimmer, younger cousin of the
already sexy NX10 from Samsung and it's newfangled i-Function lens which
allows you to change your basic settings from the lens itself, is now
available in Malaysia. Following suit with it's predecessor, it packs a
14.6MP APS-C sized sensor as well as a 3-inch VGA AMOLED display. It's
also worth noting that famous treadmill dancers OK-GO are waxing lyrical
about this camera and hopefully not just for an endorsement deal.
Mr. Yu Jai Sul, Managing Director, Samsung Malaysia, commented: “Our aim is to dominate the mirrorless camera market in the same way that we do in the DualView category, and the new NX100 is the embodiment of that goal. Nobody else has brought together this high quality of imaging technology with intuitive consumer insights based on our in-depth consumer research, which is why we believe that, alongside the NX10, the NX100 will cement our leadership in this growing field. Our unique and pioneering i-Function Lens on the market stand out from the competition as examples of our unparalleled innovation which will appeal to every photographer. Rest assured that existing NX10 users will also be able to enjoy the new i-Function Lens technology by a simple upgrade of their firmware to version 1.20.”Now I'm not too sure if the NX100 will take over the mirrorless interchangeable lens market with stiff competition from Sony and Panasonic, but we'll see if the i-Function lens (the only real standout feature of this camera) is going to be a game changer.
The Samsung NX 100 is available now and will be available at RM2299 inclusive of a 20-50mm kit lens.
Samsung’s Pioneering New NX100 Now Available in Malaysia
New mirrorless camera incorporates unique new i-Function lens to
give beginner and expert photographers seamless control and creativity
KUALA LUMPUR, 15 October 2010 – Samsung
Malaysia Electronics (SME) Sdn. Bhd., today announced the availability
of the unique Samsung NX100 for sale in Malaysia. The NX100 (20-50mm kit
lens) is available now for RM 2,299.00 at all retailers in Malaysia.
The Samsung NX100 is an innovative
mirrorless camera equipped with the world’s first i-Function lens,
putting the perfect picture at the fingertips of all photographers
through a completely new way of controlling your camera.
The NX100 is set to dominate the new
mirrorless camera category. The innovative new product has benefited
from Samsung’s expertise across multiple technology areas, meaning that
the camera’s key components are 100% produced internally. This unique
process has been combined with Samsung’s detailed and extensive program of
consumer research, which provided valuable insights that the company’s
designers and engineers have incorporated into the NX100. Finally the
unparalleled product is complemented by an extensive line up of lenses
and accessories which give photographers the full package to explore
their creativity.
The launch of the NX100 follows the success of the NX10, Samsung’s first mirrorless camera and the first in the world to feature an APS-C size sensor,
which has already changed the way millions of photographers across the
globe take pictures, and raised the bar for the industry as a whole. The
NX100 shares the industry leading technology of NX10, such as an APS-C
size sensor for quality images and a 3-inch AMOLED screen for easy and clear viewing.
However, with the NX100 Samsung takes the mirrorless camera to the next level, by incorporating the innovations of the NX10 and improving
other areas of the camera’s performance and design. The body of the
camera is slim, sleek and stylish, and the NX100 also features the
intuitive i-Function lens which allows users to control their camera
through the lens for the first time.
The NX100 also boasts one of the fastest AF on the market today, which ensures that users never miss a moment, and an ISO that is raised to a maximum of 6400 for action shots.
The design of the NX100 is inspired by
the simple shape of dew forming on a leaf, which can be seen on the
camera’s shutter button and curved body, which comes in four different colors; black, white, brown, and silver.
The lightweight, compact and modern design makes the camera extremely
portable, allowing users with a creative flair to carry the NX100 with
them anywhere and for any occasion. The NX100 is more than just a
camera; it is both a creative tool and an artistic object that makes a
bold style statement everywhere it goes.
Mr. Yu
Jai Sul, Managing Director, Samsung Malaysia, commented: “Our aim is to
dominate the mirrorless camera market in the same way that we do in the
DualView category, and the new NX100 is the embodiment of that goal.
Nobody else has brought together this high quality of imaging technology
with intuitive consumer insights based on our in-depth consumer
research, which is why we believe that, alongside the NX10, the NX100
will cement our leadership in this growing field. Our unique and
pioneering i-Function Lens on the market stand out from the competition
as examples of our unparalleled innovation which will appeal to every
photographer. Rest assured that existing NX10 users will also be able to
enjoy the new i-Function Lens technology by a simple upgrade of their
firmware to version 1.20.”
While conventional lenses were passive in
controlling camera settings, the unique i-Function Lens is a proactive
lens that communicates with the camera body. It delivers total image
control with fast manual settings to ensure quick and easy image
capturing, and also provides customized settings optimized for the lens
being used. The lens incorporates a conveniently located i-Function
button which allows users to scroll through manual settings, and a focus
ring which is used to easily change parameters for each setting. This
unprecedented control system is clever, intuitive and fast, meaning the
perfect picture is now at everyone’s fingertips.
Because a typical camera user wraps their
hand around the lens when holding the camera, the new system means that
photographers can naturally use their left hand to change settings
through the intuitive i-Function lens without the need to take the
cameras off the target. Users can toggle between shutter speed,
aperture, EV, WB, and ISO quickly and easily by simply using the
i-Function button and ring on the lens, meaning easier and quicker
configuration while shooting.
The NX100 also has a lens priority mode
which makes switching between lenses to guarantee the perfect shot
easier than ever. Firstly, each lens is clearly marked with icons that
illustrate their main usages, so beginners can quickly understand which
lens they need to select for any given scene. The lens priority mode
provides scene options optimized for the lens being used – for example
when a landscape lens is attached the camera will immediately display
the landscape mode. Also, when users change to a specialized lens, the
camera would recognize the lens type and automatically configure the
settings that would best match with the attached lens. This latter
feature would work with specialized Samsung lenses in the future.
The NX100’s innovations aren’t confined
to the lens – the camera also provides a very creative feature called
‘Smart Filter’. In playback mode, users can applyseven different effects to the picture, such as the vignette, soft focus, fish-eye or miniature effects. The ‘Smart Filter’ provides not just high quality images, but also features that are fun to use.
The fun doesn't stop with the still image
options - the NX100 supports HD movie recording at 720P, so that
memories can stay alive in its finest details. The NX100 also contains a ‘Sound Picture’ mode that can record audio when a photo
is taken that enriches the experience. To ensure each image is perfect
quality, even when lenses are being regularly changed, the NX100 also features a supersonic dust reduction feature to remove any foreign particles from the lens before shooting.
The NX100 will be equipped with a range of innovative lenses and accessories to further enhance the user’s experience. At launch the lens line-up includes a compact zoom 20-50mm lens to provide both high image quality and portability. A small and light 20mm
wide angle Pancake lens will be introduced shortly after. Two
additional specialized lenses will be available in the first half of
2011 – a 60mm Macro lens and 18-200mm Super Zoom lens. To expand the
lens line-up even further, three more lenses will be introduced by the second half of 2011, including 16mm, 85mm, and 16-80mm lenses. The NX system will be further enhancedwith more accessories, including an Electronic Viewfinder, Flash and GPS tracker to capture your exact geographical location.
About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global
leader in semiconductor, telecommunication, digital media and digital
convergence technologies with 2009 consolidated sales of US$116.8
billion. Employing approximately 188,000 people in 185 offices across 65
countries, the company consists of eight independently operated
business units: Visual Display, Mobile Communications, Telecommunication
Systems, Digital Appliances, IT Solutions, Digital Imaging,
Semiconductor and LCD. Recognized as one of the fastest growing global
brands, Samsung Electronics is a leading producer of digital TVs, memory
chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Specifications
|
NX100
|
|
|
Image sensor
|
14.6 Mega-pixels APS-C size CMOS sensor
|
|
Useable lens
|
Samsung Lenses
|
|
Display
|
3.0" VGA AMOLED Display
|
|
ISO Equivalent
|
Auto, 100 - 3200, Extension settable : ISO 6400
|
|
Shooting modes
|
SmartAuto, Lens Priority, Program, Shutter Priority,
Aperture Priority, Manual, Scene, Movie
|
|
Scene mode
|
Beauty shot, Children, Close Up, Text, Sunset, Dawn,
Backlight, Fireworks, Beach & Snow, Night, Portrait,
Landscape, Sports, Sound Picture
|
|
Movie recording
|
720P HD Movie Recording (H.264)
|
|
Storage media
|
SD, SDHC (Up to 32GB)
|
|
EVF
|
Optional
|
|
GPS
|
Geo-tagging w/ Optional GPS Module (GPS10)
|
|
Battery life
|
Still : 420shot , 210min (CIPA Standard) Movie : 130min
|
|
Dimensions (WxHxD)
|
120.5 x 71 x 34.5mm (excluding the projection part)
|
|
Weight
|
282g (without battery and Memory card)
|
|
SAMSUNG Standard Zoom Lens (20-50mm F3.5-5.6 ED)
|
|
|
Focal Length
|
20 - 50mm (equivalent to 30.8-77mm in 35mm format)
|
|
Elements in Groups
|
9 elements in 8 groups
(1 Aspherical lens, 1 Extra-low Dispersion lens)
|
|
Aperture
|
F3.5 - 5.6 (Min. F22), (Circular Aperture Diaphragm)
|
|
Minimum Focus Distance
|
0.28m
|
|
Filter Size
|
40.5mm
|
|
Dimensions
|
64 x 39.8mm
|
|
Weight
|
Approx. 119g
|
|
SAMSUNG Pancake Lens (20mm F2.8)
|
|
|
Focal Length
|
20mm (equivalent to 30.8mm in 35mm format)
|
|
Elements in Groups
|
6 elements in 4 groups (1 Aspherical lens)
|
|
Aperture
|
F2.8 (Min. F22), (Circular Aperture Diaphragm)
|
|
Minimum Focus Distance
|
0.17m
|
|
Filter Size
|
43mm
|
|
Dimensions
|
62.2 x 24.5mm
|
|
Weight
|
Approx. 89g
|
|
SAMSUNG GPS10
|
|
|
Dimensions (WxHxD)
|
53 x 66 x 31.8mm
|
|
Weight
|
Approx. 61.7g
|
|
Battery
|
2 AAA batteries
|
|
Battery duration
|
Approx. 13 hours
|
|
Internal memory
|
128MB
|
|
SAMSUNG Electronic Viewfinder
|
|
|
Dimensions (WxHxD)
|
49.7 x 29.7 x 38.5mm
|
|
Weight
|
Approx. 23g
|
|
Resolution
|
QVGA (300x224), 201k
|
|
Magnification
|
Approx. 0.83x (APS-C, 50mm, -1m-1)
|
|
Coverage
|
Approx. 98%
|
|
Eye relief
|
17mm
|
|
Diopter
|
Approx. -4.0 ~ +1.0m-1
|
|
SAMSUNG Flash (SEF15A)
|
|
|
Dimensions (WxHxD)
|
55 x 45.5 x 73.6mm
|
|
Weight
|
Approx. 80.4g
|
|
Guide Number
|
15
|
|
Covered focal length
|
18mm (APS-C) / 28mm (35mm)
|
|
Flash mode
|
A-TTL / Manual
|
|
Battery
|
2 AAA battery : Alkaline, Ni-MH
|
|
Price
|
RM 2,299.00
|
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