Tuesday, October 19, 2010

PostHeaderIcon Samsung NX100 Gets The OK GO In Malaysia


Remember that Mirrorless Interchangeable Lens Camera Samsung announced a while back? The NX100, which is a slimmer, younger cousin of the already sexy NX10 from Samsung and it's newfangled i-Function lens which allows you to change your basic settings from the lens itself, is now available in Malaysia. Following suit with it's predecessor, it packs a 14.6MP APS-C sized sensor as well as a 3-inch VGA AMOLED display. It's also worth noting that famous treadmill dancers OK-GO are waxing lyrical about this camera and hopefully not just for an endorsement deal.
Mr. Yu Jai Sul, Managing Director, Samsung Malaysia, commented: “Our aim is to dominate the mirrorless camera market in the same way that we do in the DualView category, and the new NX100 is the embodiment of that goal. Nobody else has brought together this high quality of imaging technology with intuitive consumer insights based on our in-depth consumer research, which is why we believe that, alongside the NX10, the NX100 will cement our leadership in this growing field. Our unique and pioneering i-Function Lens on the market stand out from the competition as examples of our unparalleled innovation which will appeal to every photographer. Rest assured that existing NX10 users will also be able to enjoy the new i-Function Lens technology by a simple upgrade of their firmware to version 1.20.”
Now I'm not too sure if the NX100 will take over the mirrorless interchangeable lens market with stiff competition from Sony and Panasonic, but we'll see if the i-Function lens (the only real standout feature of this camera) is going to be a game changer.

The Samsung NX 100 is available now and will be available at RM2299 inclusive of a 20-50mm kit lens.
Full Release After The Jump
Samsung’s Pioneering New NX100 Now Available in Malaysia
New mirrorless camera incorporates unique new i-Function lens to give beginner and expert photographers seamless control and creativity
 
KUALA LUMPUR, 15 October 2010 – Samsung Malaysia Electronics (SME) Sdn. Bhd., today announced the availability of the unique Samsung NX100 for sale in Malaysia. The NX100 (20-50mm kit lens) is available now for RM 2,299.00 at all retailers in Malaysia.
 
The Samsung NX100 is an innovative mirrorless camera equipped with the world’s first i-Function lens, putting the perfect picture at the fingertips of all photographers through a completely new way of controlling your camera.
The NX100 is set to dominate the new mirrorless camera category. The innovative new product has benefited from Samsung’s expertise across multiple technology areas, meaning that the camera’s key components are 100% produced internally. This unique process has been combined with Samsung’s detailed and extensive program of consumer research, which provided valuable insights that the company’s designers and engineers have incorporated into the NX100. Finally the unparalleled product is complemented by an extensive line up of lenses and accessories which give photographers the full package to explore their creativity.
 
The launch of the NX100 follows the success of the NX10, Samsung’s first mirrorless camera and the first in the world to feature an APS-C size sensor, which has already changed the way millions of photographers across the globe take pictures, and raised the bar for the industry as a whole. The NX100 shares the industry leading technology of NX10, such as an APS-C size sensor for quality images and a 3-inch AMOLED screen for easy and clear viewing.
 
However, with the NX100 Samsung takes the mirrorless camera to the next level, by incorporating the innovations of the NX10 and improving other areas of the camera’s performance and design. The body of the camera is slim, sleek and stylish, and the NX100 also features the intuitive i-Function lens which allows users to control their camera through the lens for the first time.
 
The NX100 also boasts one of the fastest AF on the market today, which ensures that users never miss a moment, and an ISO that is raised to a maximum of 6400 for action shots.
 
The design of the NX100 is inspired by the simple shape of dew forming on a leaf, which can be seen on the camera’s shutter button and curved body, which comes in four different colors; black, white, brown, and silver. The lightweight, compact and modern design makes the camera extremely portable, allowing users with a creative flair to carry the NX100 with them anywhere and for any occasion. The NX100 is more than just a camera; it is both a creative tool and an artistic object that makes a bold style statement everywhere it goes. 
 
Mr. Yu Jai Sul, Managing Director, Samsung Malaysia, commented: “Our aim is to dominate the mirrorless camera market in the same way that we do in the DualView category, and the new NX100 is the embodiment of that goal. Nobody else has brought together this high quality of imaging technology with intuitive consumer insights based on our in-depth consumer research, which is why we believe that, alongside the NX10, the NX100 will cement our leadership in this growing field. Our unique and pioneering i-Function Lens on the market stand out from the competition as examples of our unparalleled innovation which will appeal to every photographer. Rest assured that existing NX10 users will also be able to enjoy the new i-Function Lens technology by a simple upgrade of their firmware to version 1.20.”
 
While conventional lenses were passive in controlling camera settings, the unique i-Function Lens is a proactive lens that communicates with the camera body. It delivers total image control with fast manual settings to ensure quick and easy image capturing, and also provides customized settings optimized for the lens being used. The lens incorporates a conveniently located i-Function button which allows users to scroll through manual settings, and a focus ring which is used to easily change parameters for each setting. This unprecedented control system is clever, intuitive and fast, meaning the perfect picture is now at everyone’s fingertips.
 
Because a typical camera user wraps their hand around the lens when holding the camera, the new system means that photographers can naturally use their left hand to change settings through the intuitive i-Function lens without the need to take the cameras off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly and easily by simply using the i-Function button and ring on the lens, meaning easier and quicker configuration while shooting.
 
The NX100 also has a lens priority mode which makes switching between lenses to guarantee the perfect shot easier than ever. Firstly, each lens is clearly marked with icons that illustrate their main usages, so beginners can quickly understand which lens they need to select for any given scene. The lens priority mode provides scene options optimized for the lens being used – for example when a landscape lens is attached the camera will immediately display the landscape mode. Also, when users change to a specialized lens, the camera would recognize the lens type and automatically configure the settings that would best match with the attached lens. This latter feature would work with specialized Samsung lenses in the future.
 
The NX100’s innovations aren’t confined to the lens – the camera also provides a very creative feature called ‘Smart Filter’. In playback mode, users can applyseven different effects to the picture, such as the vignette, soft focus, fish-eye or miniature effects. The ‘Smart Filter’ provides not just high quality images, but also features that are fun to use.
 
The fun doesn't stop with the still image options - the NX100 supports HD movie recording at 720P, so that memories can stay alive in its finest details. The NX100 also contains a ‘Sound Picture’ mode that can record audio when a photo is taken that enriches the experience. To ensure each image is perfect quality, even when lenses are being regularly changed, the NX100 also features a supersonic dust reduction feature to remove any foreign particles from the lens before shooting.
 
The NX100 will be equipped with a range of innovative lenses and accessories to further enhance the user’s experience. At launch the lens line-up includes a compact zoom 20-50mm lens to provide both high image quality and portability. A small and light 20mm wide angle Pancake lens will be introduced shortly after. Two additional specialized lenses will be available in the first half of 2011 – a 60mm Macro lens and 18-200mm Super Zoom lens. To expand the lens line-up even further, three more lenses will be introduced by the second half of 2011, including 16mm, 85mm, and 16-80mm lenses. The NX system will be further enhancedwith more accessories, including an Electronic Viewfinder, Flash and GPS tracker to capture your exact geographical location.
 
About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Specifications
NX100
Image sensor
14.6 Mega-pixels APS-C size CMOS sensor
Useable lens
Samsung Lenses
Display
3.0" VGA AMOLED Display
ISO Equivalent
Auto, 100 - 3200, Extension settable : ISO 6400
Shooting modes
SmartAuto, Lens Priority, Program, Shutter Priority,
Aperture Priority, Manual, Scene, Movie
Scene mode
Beauty shot, Children, Close Up, Text, Sunset, Dawn,
Backlight, Fireworks, Beach & Snow, Night, Portrait,
 Landscape, Sports, Sound Picture
Movie recording
720P HD Movie Recording (H.264)
Storage media
SD, SDHC (Up to 32GB)
EVF
Optional
GPS
Geo-tagging w/ Optional GPS Module (GPS10)
Battery life
Still : 420shot , 210min (CIPA Standard) Movie : 130min
Dimensions (WxHxD)
120.5 x 71 x 34.5mm (excluding the projection part)
Weight
282g  (without battery and Memory card)
SAMSUNG Standard Zoom Lens (20-50mm F3.5-5.6 ED)
Focal Length
20 - 50mm (equivalent to 30.8-77mm in 35mm format)
Elements in Groups
9 elements in 8 groups
(1 Aspherical lens, 1 Extra-low Dispersion lens)
Aperture
F3.5 - 5.6 (Min. F22), (Circular Aperture Diaphragm)
Minimum Focus Distance
0.28m
Filter Size
40.5mm
Dimensions
64 x 39.8mm
Weight
Approx. 119g
SAMSUNG Pancake Lens (20mm F2.8)
Focal Length
20mm (equivalent to 30.8mm in 35mm format)
Elements in Groups
6 elements in 4 groups (1 Aspherical lens)
Aperture
F2.8 (Min. F22), (Circular Aperture Diaphragm)
Minimum Focus Distance
0.17m
Filter Size
43mm
Dimensions
62.2 x 24.5mm
Weight
Approx. 89g
   
SAMSUNG GPS10
Dimensions (WxHxD)
53 x 66 x 31.8mm
Weight
Approx. 61.7g
Battery
2 AAA batteries
Battery duration
Approx. 13 hours
Internal memory
128MB
   
SAMSUNG Electronic Viewfinder
Dimensions (WxHxD)
49.7 x 29.7 x 38.5mm
Weight
Approx. 23g
Resolution
QVGA (300x224), 201k
Magnification
Approx. 0.83x (APS-C, 50mm, -1m-1)
Coverage
Approx. 98%
Eye relief
17mm
Diopter
Approx. -4.0 ~ +1.0m-1
SAMSUNG Flash (SEF15A)
Dimensions (WxHxD)
55 x 45.5 x 73.6mm
Weight
Approx. 80.4g
Guide Number
15
Covered focal length
18mm (APS-C) / 28mm (35mm)
Flash mode
A-TTL / Manual
Battery
2 AAA battery : Alkaline, Ni-MH
Price
RM 2,299.00

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