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Not long after the launch of BMW’s Sports Activity Vehicle, the X1, BMW has done it again, this time adding 2 new premium cars to their highly successful BMW 7 Series range – the BMW 730Li and BMW Individual 760Li. Here to set the benchmark yet again in the luxury segment of the Malaysian automotive industry, the 730Li and 760Li not only features the same perfection in design and supreme engineering of drivetrain, chassis, safety systems, driver assistance and comfort typically found in the BMW 7 Series family, these two new addition boasts supreme agility with best-in class efficiency.
While the 730Li features a free-revving 3litre in-line six cylinder engine with Valvetronic and Double-Vanos  technology, allowing it to generate 190 kW/258hp and 310Nm of Torque and achieve a 0-100km mark in just a mere 7.8 seconds, the BMW Individual 760Li features a V12 engine with BMW TwinPower Turbo technology, High Precision Injection and infinitely variable Double-Vanos camshaft control. With the power to generate 400kW/544hp and a mighty 750Nm of torque, the range-topping luxury 760Li can complete the 0-100km stride in just 4.6 seconds.  
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Don’t be fooled by the powerful engine found in both these cars though, despite having a tremendous power capacity, both the vehicles boast best in its class efficiency. The BMW 730Li consumes only 9.8litre per 100km and have a CO2 emission level of 229g per kilometer, making it the most efficient petrol engine model in its segment, while the Individual 760 Li consumes 13litre of fuel per 100km and emit 303g/km of CO2.
Entertainment too is aplenty in the BMW 7 series, the BMW 730Li is equipped with a premium quality rear-seat entertainment system – two 8” displays mounted on each of the front seat – allowing passengers to watch DVDs and even use the Aux-in ports to connect to their MP3 players, game consoles and other gadgets.
The retail price of the BMW 730Li and BMW Individual 760Li (on the road, without insurance and with BMW Service Inclusive + Repair) is RM648,800 and RM1,388,800 respectively.