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Last year, in conjunction with the World AIDS Day, Nike (http://www.nikefootball.com.my) kicked off the Lace Up Save Lives campaign in support of Product (RED) - an initiative to raise funding in fighting AIDS in Africa and to spread the awareness of the disease epidemic in that country. This week, the global athletic company is going to take the campaign up a notch.

Find out more, right after the jump.

Nike has a long history in supporting causes throughout the world with the help of sports. True enough, they have roped in two sports superstars - tennis powerhouse, Maria Sharapova and basketball icon, Kobe Bryant - to join a number of prominent footballers such as Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano and Fabio Cannavaro in the Lace Up Save Lives new video below, which are aimed to encourage all fans throughout the world to support the campaign’s cause.

That’s not all. The campaign will also take the center stage at tomorrow’s big match between Arsenal and Manchester United whereby players from both side will don the (NIKE)RED jackets in support of the Nike’s partnership with Product(RED). Also, pitch warriors for both teams such as Cesc Fabregas, Andrei Arshavin, Theo Walcott, Wayne Rooney and Rio Ferdinand will personally wear (NIKE)RED laces on their boots to further strengthen the point.

Not to forget, goal post at each side of the field will also be graced with the Premier League’s first ever (RED)-ed goal nets. With so many (RED) elements around, tomorrow's match at Emirates Stadium is going to be a really huge (RED) moment.

Meanwhile, would you like to join the cause? Just pickup a pair of (NIKE)RED laces (or two or three, if you like) at any Nike Stores and key retailers across the country for only RM 15 a pop. The sales from the laces will go a long way to help our friends in need at Africa as 100 per cent of the profit from the sale profit will be used to help them fight AIDS at their home country.