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sit back, relax, and enjoy live coverage of all the 64 matches and all related contents right at the comfort of your own home this 11 June to 11 July. Recently, Maxis Berhad announced its sponsorship and acquisition of the Fifa mobile content rights, so you’ll never have to miss a match and you will know of every goal the minute it happens.

“The broadcast sponsorship of the 2010 FIFA World Cup™ supports our aspiration of being the biggest converged company and content player in the country. We are investing significantly in terms of sponsorship and technology to deliver an unprecedented 2010 FIFA World Cup™ experience to Malaysians. In addition, the investment of RM1.2 billion in 2009 to upgrade and modernise our network will enable, and facilitate, the quality and seamless delivery of content to our customers.” -- Jean-Pascal Van Overbeke, Maxis’ Chief Operating Office.

Hit the jump for more information.

Maxis will be delivering an exceptional range of exclusive 2010 Fifa World Cup services online, via mobile, and also deliver a range of applications specially designed for the event. Online customers can enjoy streaming of all the 64 matches and 26 live matches exclusive to Maxis and Astro subscribers only. On the mobile platform, Maxis will be delivering exclusive streaming of all the 64 matches such as alerts (SMS, MMS and even video), downloads of official games, caller ringtone, themes and such.
Additionally, Maxis has also designed special Fifa World Cup applications for several smartphones such as the iPhone, BlackBerry and android devices so they can receive seamless alerts on daily news, fixtures, results, country profiles, venue information, hall of fame and historical data.


Maxis 2010 FIFA World Cup™ Brand Ambassadors
In conjunction with the broadcast sponsorship of the 2010 FIFA World Cup™, Maxis announced the signing of international and Malaysian football legends as its brand ambassadors. They included Frank Lampard and Lionel Messi; Dato’ Soh Chin Aun, Santokh Singh, James Wong and Hassan Sani.

A peek into the future

At the media event , Maxis gave a sneak peek into the future of its home offerings.

“Maxis intends to offer customers products and services which will transform the family dimension, turning their homes into safe and enjoyable hubs from which they can experience next-generation broadband, IPTV, and family oriented voice and data packages. The Home unit will give customers a full suite of services and content which will be seamlessly connected and provide families with experiences to share, from inside the home to anywhere they roam.”-- Van Overbek.

For more information on Maxis’ 2010 FIFA World Cup™ broadcast Content offerings, please visit www.maxis.com.my